Logitech X Habitat 9

How do we get designers to discover and try the Logitech MX Master 3S?

The question we were asked was to reimagine the end-to-end proposal journey as one AI-assisted workspace, making manual coordination faster and enabling teams to handle more proposals.

Every Designer designs for the world BUT who designs for us?

Designers contibute as the backbone of todays tech work having a place in all majour companies and contribiting to large scale change in many different ways

A TIRED DESIGNER

Constantly Switching tools 100 Deadlines Multiple Devices Sketches Everwhere And that one
handy mouse

Who was our target demographic?

These were our maintargets and the people we wanted aware of our products

What did we hear from them?

Heres what we heard from our users

What was the root cause of these worries?

Heres what we heard from our users

We wanted to see how we could tackle all this issues with unorthodox solution

We wanted to see what all we could do to make different solutions for these problems but we wanted to make sure to not have a perticular set outcome. So we focused on what elements brought nostalgia to designers that they could all relate to.

Old tech and Product showings

Making Nostalgia as a key element in future with physical media

Interest in making new things

What decisions did we make?

We wanted to see what all we could do to make different solutions for these problems, without committing to one fixed outcome. We focused on elements that brought nostalgia to designers.

01) Activity Design

We made a deck to guide our users through activities in various software.

Browse through the activities we made here

What changed things?

Heres the three key decisions we made that made a differnce in users and the way they thought about our products

Pain point #1: Clear Instructions

We gave a clear fulfilable goal to the user that they can execute instead of vague exploration

Pain point #2: Efficiency is demonstrated

We gave a clear comparable visualisation of how their efficiency and productivity will be improved.

Pain point #3: Demonstrated customization options

We gave them a visual guide of exactly they can do to customizing the mouse so that there is no confusion

(02) Workshop Design

Heres how we conducted workshops at various design studios to help build our user reach

In the workshops we wanted to see if our activities worked and brought out the results we wanted

Each workshop also included a simple, goal-oriented task. This helped guide exploration without limiting it, giving participants both direction and room to discover the product on their own.

STUDIOS we CONDUCTED WORKSHOPS IN

1. JUNGLE GYM
2. STUDIO VITAMIN D
3. Sandcup designs
4. Buttercup STUDIO
5. 3 Dots design

Key Insights :

Heres what we learned form our sessions

1. Within diverse groups of developers, designers, and others found in a design studio, we can see how interdisciplinary exploration is helping and how it leads to an interesting idea of buying a mouse in collaboration.
2. While the use case differed according to roles in the studio or company, the one shared insight was that it could have a steep learning curve.
3. By mapping these shortcuts to actions, participants could rely on workflows they already knew, making it easier and more comfortable to try the product.

We wanted to now make a space to facilitate play with community and bonding

Inspired by a PT period, the masterclass followed a clear flow with defined activities. Empathy and interaction were central to the experience, helping build a more meaningful connection between participants and the product.

To encourage the interaction and product use we set a challenge where participants were given a canvas with a set of characters and objects to create a unique scene.

They had two minutes to customize their devices and three minutes to complete the scene.

People who tried the products

We had almost 90 participants each customising and trying all the devices

Some other deliverables I worked on:

Fig. Social Media

Fig. Strategy and design

Fig. Visual tokens

(04) UI and UX Work

Detailed UX and UI work is under NDA. Contact to know more

Design implements real change but lets see the numbers